Have you ever been on a website and felt that it wasn’t really designed for you?
In the past, this may have been a website that was stuffed with keywords, and links, making it harder to read and make sense of. This may have been in a bid to increase the site’s SEO, and this method is actively discouraged today as it can land a website with Google disfavour.
Anyway, when it comes to designing a website that is suitable for humans to read and navigate, especially websites that represent something like a dental surgery, there are a few things that need to be looked at. This can be daunting for those who want their dental surgery website to attract as many new patients as possible but don’t worry! The most successful steps are not too hard and will be listed here.
Make sure it is mobile friendly
The best dental websites are mobile friendly, which can sometimes also be called mobile optimised.
A mobile-friendly website is a website that is designed to work on a wide range of devices, such as smartphones and tablets. It is optimised for viewing on small screens, and the content is adjusted to fit the size of the viewing device.
This can also help with SEO, which means that more people will get to see your dental surgery website in search engine results pages.
Write a blog
Next on the list is to write a blog.
Much like mobile optimisation, this will also help the SEO of the page, provided that it is updated regularly.
A blog can make a website more user friendly by providing up-to-date information, breaking up text-heavy pages, and providing a consistent stream of quality content. This will give users an incentive to visit the website more often and keep them engaged by giving them a reason to come back. Additionally, it can create a conversation among users by allowing them to comment and share their thoughts on the content. This can help make the web experience more communicative and interactive.
Is your website a bit dense with information?
A search bar can help users get quick access to relevant information. The search bar enables visitors to quickly locate the exact information they are searching for. Visitors don’t have to guess where to look for the information they need, as the search bar simplifies their experience by quickly leading them to the right spot.
So, this is well worth considering if you want to improve the user experience of your website.
Clickable appointment booking
If you are aiming your dental practice at nervous patients or even those who are busier, it can help to put in clickable appointment bookings. This can help people who are on the go to book, cancel or change their dental appointments and will likely result in more appointments being booked.
Much like blogs, it can be worthwhile to invest in an area of the website that is focused on vlogs. This will help your site visitors to see what it is that your surgery can offer without having to read an excessive amount of text. It can also make any page more enjoyable to engage with.